PROMIL® moms Dimples Romana and Beauty Gonzalez shared their tips on how you can #NurtureTheGift of your child in the first-ever #PROMILFOUR LIVE with #NCCCSupermarket! The session was livestreamed on the NCCC Supermarket Facebook Page, and had the mom hosts engaging the audience with games, trivia, surprises, and special deals. Viewers were also invited to take the Spot The Gift test and join the NCCC Mom Squad program. The show was a huge success, and earned the highest ever engagement rate for their page! #Promil4iShine Art class videos were also aired for parents and their children to make ‘Thank You’ cards for our frontliners. This effort achieved almost 30,000 organic user generated content engagement scores, much higher than the industry benchmark!